The Collection

Four chapters.
One standard.

Officially licensed. Swiss-made. Built with patented UV-LED technology that shifts from day to night. Find the watch built for your brotherhood.

Bestseller

Tau Kappa Epsilon

The Crimson

$749

Cherry red dial. Patented UV-LED — three looks, one watch. Born for the men who lead with heart.

New

Alpha Tau Omega

The Azure

$749

Deep navy dial. Patented UV-LED — three looks, one watch. For brothers built on loyalty and legacy.

Sigma Chi

The Constantine

$749

Midnight blue dial. Patented UV-LED — three looks, one watch. Worn by men of the white cross.

Zeta Beta Tau

The Royal

$749

Royal blue dial. Patented UV-LED — three looks, one watch. For men who move with quiet authority.

Officially Licensed

Every watch is authentic and approved by your fraternity — built to represent your chapter with pride.

Swiss-Made Movement

A 1,825-day power reserve behind every dial. Precision built to last, not just look the part.

Giving Back

20% of profits from every collection go directly back to that fraternity's next generation.

More chapters coming

Don't see your chapter?

ATO was our first. The framework is already built — let us know your chapter and we'll be in touch about bringing your colors to the collection.