Where it
all began.
Meet Michael Houtkin, Founder and CEO of OMG Watch Co. and a proud Alpha Tau Omega brother since 2000.
Raised by an entrepreneurial father, Mike grew up around big ideas, business, and the belief that if something could be done differently, there was probably a reason to try. That influence shaped the way he sees opportunity today, but never his need for recognition. Mike has always preferred to build quietly, letting the idea speak louder than the person behind it.
His years in Alpha Tau Omega gave that entrepreneurial instinct something deeply personal to build around. The friendships, traditions, mentorship, and milestones of fraternity life stayed with him long after college and eventually helped shape the idea behind OMG.
Mike saw an opportunity to create something more meaningful than another piece of branded merchandise. A timepiece could carry the identity of an organization while marking the achievements, relationships, and moments that make belonging to it matter.
That idea became OMG Watch Co.
Today, Mike remains most comfortable behind the scenes, focused less on being the face of the company and more on what the company can create for others. He leads OMG with the same belief that started it: the things we wear can mean something.
Where experience
meets opportunity.
Meet Doug Mendoza, a seasoned business executive, entrepreneur, and strategic advisor with more than 45 years of experience building, leading, and guiding businesses across technology, professional services, and emerging industries.
Doug first met Mike more than 16 years ago through a mutual business connection. What began with a conversation about marketing grew into a longstanding professional relationship built on trust. Over the years, Mike continued turning to Doug for guidance across increasingly complex business, financial, legal, and strategic matters. Eventually, that trust brought Doug to OMG.
He joined the company to provide the experienced leadership and business discipline needed to turn an innovative product into a viable, scalable company.
Doug brings decades of experience as a CEO, serial entrepreneur, consultant, board member, and advisor. He has led organizations through periods of extraordinary growth, built technology and professional-services companies, completed successful exits, helped position businesses for acquisition, and spent more than 40 years advising small and midsize companies.
At OMG, Doug sees strength in staying different. His vision is not to compete with the giants by becoming one of them, but to build a nimble, creative boutique watch company with a recognizable identity, distinctive technology, and products rooted in a strong sense of belonging and purpose.
Where vision
becomes a brand.
Meet Sara Keen, Director of Brand, Marketing & Creative at OMG Watch Co. A lifelong creative, entrepreneur, and digital strategist, Sara has been building things online since she was 12, when hand-coded websites, pixel art, and custom graphics first turned a childhood obsession into something much bigger.
Her role at OMG was originally supposed to be simple: take over social media.
That didn't last long.
Sara saw the bigger picture. She immersed herself in Mike's vision, the technology, the products, and the purpose behind them, then began connecting the pieces. What started with social media grew into a complete evolution of the OMG brand, spanning creative direction, brand strategy, marketing, digital design, storytelling, campaigns, photography, partnerships, proposals, AI, and the company's online presence.
At the center of it all is something Sara has built her career around: taking someone's scattered ideas and seeing the world they could become.
Today, she leads the creative ecosystem behind OMG, translating its mission, technology, and vision into a brand designed to make people feel the same connection to their communities that inspired the watches themselves.
A wife, mom of three, entrepreneur, and rare Stage III cancer survivor living on a farm in Florida's Panhandle, Sara brings a deeply personal perspective to creating things that mean something.
Built on a legacy of
inventive watchmaking.
OMG Watch Co. is built on a heritage of precision engineering and bold design. Every watch begins with a Swiss-made custom quartz movement — 5 jewels, 3 hands, gold finish — built for a 1,825-day power reserve.
AAA-hardened mineral crystals with 18 UV-blocking layers ensure enduring clarity. Our patented UV-LED system creates three distinctly different appearances — daylight, illumination, and afterglow — making every OMG watch unlike anything else on the market.
