Our story

Timepieces built
for the men who earned
their place.

We didn't set out to make another watch. We set out to make something worthy of the journey — of the brothers, the bonds, and the moments that define who you become.

Brotherhood Connection Legacy Tradition Innovation Identity Purpose Brotherhood Connection Legacy Tradition Innovation Identity Purpose
Who we are

Make timepieces
with meaning.

As the sister company to Vaucanson, Inc., we carry forward a legacy of inventive watchmaking with a clear mission: build timepieces that express identity. Our authentic, licensed watches integrate contemporary fraternal design cues with patented UV-LED technology — creating layered visuals that shift from day to night.

We formed OMG Watch Co. to give Greek fraternities something that felt worthy of the journey. When we scanned the space, we saw a lot of sameness — pieces that missed the ceremony of earning your letters. So we reimagined the experience from materials and finishing to emblematic details, to deliver watches that carry weight and spark pride.

— Original. Fun. Unapologetically authentic.
1,825
Day power reserve
20%
Of profits returned to each fraternity
3
Distinct visual appearances per watch
∞
Moments it will mark
OMG Watch Co founder
The founder

Where it
all began.

Meet Michael Houtkin — CEO and Founder of OMG Watch Co. An Alpha Tau Omega brother since 2000, Mike's journey began where lifelong friendships, mentorship, and purpose took root.

This wasn't about making another mundane watch. It was a full-circle moment — a tribute to the organization that shaped his values and inspired the brand's mission. His memories with the brotherhood, what sparked OMG, what drives it — all of it lives in every watch we make.

"Novelty is just the beginning. Each OMG watch is a marker of achievement — shaped by tradition, elevated by innovation, and made to be worn with purpose."
— Michael Houtkin, CEO & Founder
What we stand for

Connection. Community.
Brotherhood. Lifestyle.

01
Connection

Symbols that unite. Every watch carries the crest, the colors, and the identity of a chapter — worn on the wrist of the men who belong to it.

02
Community

Support with impact. 20% of profits from every fraternity collection are returned directly to that organization to invest in its future generations.

03
Brotherhood

Bonds forged for life. We're crafting more than watches — we're crafting belonging. Pieces that outlast calls and calendars, rooted in where it started.

04
Lifestyle

Integrity, unity, tradition. An OMG watch isn't just what you wear — it's how you carry yourself. Earned identity on your wrist, every single day.

The craft

Built on a legacy of
inventive watchmaking.

As the sister company to Vaucanson, Inc., OMG Watch Co. inherits a heritage of precision engineering and bold design. Every watch begins with Swiss-made custom quartz movement — 5 jewels, 3 hands, gold finish — built for a 1,825-day power reserve.

AAA-hardened mineral crystals with 18 UV-blocking layers ensure enduring clarity. Our patented UV-LED system creates three distinctly different appearances — daylight, illumination, and afterglow — making every OMG watch unlike anything else on the market.

— Every second counts.
The collaboration

Honoring time, tradition,
and brotherhood — together.

Official licensed collection

Every OMG watch is officially licensed by its fraternity — authentic, approved, and built to represent the chapter with pride.

20% back to the brotherhood

A fifth of every watch purchase goes directly back to each respective fraternity to support its future generations. Brotherhood built into the business model.

Shared marketing partnership

We grow together. OMG Watch Co. and its fraternity partners share marketing efforts — amplifying reach and deepening connection with every chapter.

A model for what's next

ATO was our first. The framework we built together is the blueprint for every future fraternity collection — more chapters, more brothers, more moments marked.

"Let's honor time, tradition, and brotherhood — together."
Explore the Collection
Greek life

What brotherhood
actually gives you.

Belonging

Your people. Your support system. The room where you're always known.

Leadership

Step into roles. Learn by doing. Lead before the world asks you to.

Network

Alumni who champion your next step. Connections that open doors for life.

Academics

Mentors and study crews to keep you on track. Brotherhood that builds scholars.

Service

Give back together. On campus and off. Legacy built through what you leave behind.

Growth

Skills that stick long after graduation. Character forged in the chapter house.

Tradition

Rooted in values. Built on pride. A history worth carrying forward on your wrist.

Social

Moments you'll talk about for years. The nights that become the stories that define you.

Ready to wear
your chapter?

Find the watch built for your brotherhood.
Authentic. Licensed. Made to last.

Shop the Collection